南都周刊品牌长征第六站
Harvard Seminar Contents Talk to Top 颠峰品牌论坛

主  题：

如何创建国际品牌并经营品牌忠诚度

副标题：

美国哈佛大学品牌大师 首度来华 高端呈献！
欧洲企业用百多年成就贵族品牌；
美国企业用数十年打造全球品牌；
中国企业又该如何创造品牌奇迹？

让在美国出场费2万美金的品牌大师与您深入对话！
用国际成功品牌战略理论与实战案例启迪你我思维！

哈佛大学网站：www.harvard.edc

主办单位：《南都周刊》、广州复粤教育咨询有限公司、中国国际贸易促进委员会环球商务信息公司

全程网络：搜狐网

特约伙伴：新浪财经、金融界、广东电视台

媒体支持：南方都市报、21世纪经济报道、南方周末、新京报、南方人物周刊、风尚周报、销售与市场、首席品牌官、奥一网、中国营销传播网、全球品牌网

论坛地点：广州市天河区林和中路172号天伦万怡大酒店三楼天伦厅  (国语同声翻译)

论坛时间：2007年7月15日

门票：RMB2000.00  

订票电话：020-87362499 

官方定票网站：www.nbweekly.com

主讲嘉宾：Dr. David Shore Professor of Harvard University哈佛大学品牌战略学首席教授

活动规模：仅设300席位

面向群体：珠三角企业董事长、总裁、总经理、营销总经理、市场总监、品牌总监、公关企划负责人

论坛流程：
13:30～14:00  听众进场；       
14:00～14:05  南都周刊总编辑致词；
14:05～14:10  广州复粤教育咨询有限公司董事长致词；
14:10～15:10  哈佛教授专题演讲；
15:10～15:30  茶憩，相关机构介绍配套服务产品；
15:30～16:30  哈佛教授专题演讲；
16:30～16:45  茶憩，相关机构介绍配套服务产品；
16:45～17:30  哈佛教授与听众互动交流讨论；
17:30～18:00  听众与哈佛教授合影留念并离场。

曾主持第一届至第三届国际品牌与战略行政论坛

2006年参与并主讲美国管理协会（AMA）企业品牌年会

其言论及学说常被美国各大报章（如华尔街快讯、纽约时报及INC等传载）

曾培训过数十家世界知名企业，如：世界银行、美国商业杂志、美国商会、华尔街快讯、美国管理协会、Johnson and Johnson

Strategies of Branding, Positioning & Building Trust

　　本次品牌论坛将针对品牌学三大核心战略进行探讨: 包括国际性品牌的建立 ( International Branding )、产品的正确定位 ( Positioning )及如何经营客户忠诚 ( Building Trust )。

　　在现今变化激烈的市场中，几乎每一项产品及服务均有可能被竞争对手迅速复制而沦为次等品，企业要如何应对这些变化、保持自身产品的可持续竞争优势？中国的企业又如何挤身世界500强，本次高端品牌论坛将着重探讨产品的定位、品牌策划及产品可持续竞争战略。

　　主讲嘉宾Dr. David A. Shore 将用很多精彩的成功案例及学术论点讲述企业要如何抓住客户忠诚，以增加产品市场占有率，并达到产品利润最大化，以及五类无形资产的快速增长定律等。

About Dr. David Shore



 Dr. David Shore

　　created and teaches the very popular graduate course, "Strategic

　　Marketing:  Gaining Competitive Advantage
　　Through Positioning, Branding, and

　　Building Trust.  Dr. Shore frequently delivers keynote addresses and seminars and has consulted on six continents. He chaired the first,second and third  Executive Conferences on Branding, Positioning and Competitive Strategies and also holds the distinction of being
nvited on four occasions to deliver the keynote address for the American Management

　　Association's  Annual Corporate Branding Conference.  Dr. Shore is oftencalled upon to give guest lectures and special seminars throughout.

　　Harvard University.  At Harvard Dr. Shore is the Founding Director of the

　　Trust Initiative and also the Forces of Change Program - both look at　strategies to improve effectiveness and efficiency and thereby to gain competitive advantage.  His 2005 book, The Trust Prescript_ion focuses on building your reputation with consumers and will be provided to all participants.  His 2007 book, The Trust Crisis published by OxfordUniversity Press is already a management best seller.   Dr. Shore is welknown internationally for building constructive links between theory andpractice; creating ideas and providing a path to action.

　　David A. Shore, PhD, is an Associate Dean at Harvard University, School of Public Health. He also founded and directs both the Forces of Change Program and the Trust Initiative. He is Executive Director of the Center for Continuing Professional Education at the School. 

　　Shore teaches the popular Harvard graduate courses "Strategic Marketing: Gaining Competitive Advantage Through Positioning, Branding, and Building Trust" and "Forces of Change: Market Dynamics and Strategies for a Shifting Health Care Marketplace." 

　　He frequently presents keynote addresses, workshops and board retreats, and has consulted on six continents. He chaired the first, second, and third national executive Conferences on Branding, Positioning and Competitive Strategies. In 2006, he was the featured speaker in forums such as the Pacific Business Group on Health, The Conference Board and the annual Corporate Branding Conference of the American Management Association. For the AMA conference, he delivered the keynote address on three prior occasions. He will serve as Chairperson of the World Congress on Health Care's second annual Congress on Consumer Centric Health Care. He is also Chairperson of the American Heart Association?s Council on Professional Education. He is frequently quoted in the media by such publications as The Wall Street Journal, The New York Times, INC, and Modern Healthcare.

　　Shore is the author of The Current State of Trust in the American Healthcare Enterprise: Physicians and Managed Care in Changing Times (2004), The Trust Prescript_ion for Healthcare: Building Your Reputation with Consumers (Health Administration Press, 2005), and editor of The Trust Crisis in Healthcare: Causes, Consequences, and Cures (Oxford University Press, 2007). His forthcoming two books are on stakeholder conflicts and the forces of change in healthcare, and will be published by Oxford University Press.

　　Shore's work on brand, reputation, and trust is part of his broader work on market dynamics and the strategies that most powerfully affect the creation of a unique and sustainable competitive advantage. He is well known for building constructive links between theory and practice, creating ideas and providing a link to action.